Digital Health Behavioural Science

A white MacBook Air with code on the screen, a potted succulent plant nearby, a pair of sunglasses, and a brown smartphone on a table with a light-colored tablecloth, against a plain wall.

We Design, Build and Improve Digital Health Products

We combine behavioural science, user insights, data analysis and AI capability to help organisations design, build and optimise digital health products. Our work spans early discovery and concept development through to MVP build, refinement and long-term optimisation.

Our Approach

  • Behaviourally Informed and Evidence-Led

    We embed behavioural science across discovery, design and evaluation. This includes mapping user needs, understanding behavioural drivers and ensuring features are intentionally designed to support meaningful change.

  • User-Centred and Inclusive

    We design with sensitivity to diverse needs, including neurodivergent users, individuals with long-term conditions and those experiencing health inequalities. Accessibility, readability and emotional safety are built in from the start.

  • Practical and Actionable

    We work seamlessly with product managers, UX designers, developers and data teams - ensuring behavioural insights translate into workable product decisions. All outputs are clear, precise and ready for implementation. We prioritise changes that can meaningfully improve engagement, experience and outcomes.

  • We Do More than Advise — We Build

    Our team has led the development of digital platforms and AI-driven tools such as evorAI, working directly with engineers, data scientists and designers to deliver functioning digital products.

Hand drawing mobile app interface sketches on white paper with a black pen, with various wireframes and design notes.

What We Offer

  • We design and develop new digital behaviour change tools — including AI-enabled platforms such as evorAI.
    We can lead the development process end-to-end or work alongside your internal teams.

    This includes:

    • Discovery and behavioural diagnosis

    • Behavioural architecture and product strategy

    • Feature ideation and component design

    • Logic models and decision pathways

    • Prototyping, refinement and MVP build support

    • Leading product development or collaborating with engineers directly

    • Integration of AI-driven components (e.g., insight generation, personalised content)

  • We help digital products improve engagement, retention and behaviour change outcomes.

    We focus on:

    • Onboarding and journey improvements

    • Identifying behavioural barriers in existing flows

    • Behaviourally informed personalisation

    • Habit formation and long-term use

    • Behavioural audits

    • Translating data into product decisions

    • Feature refinement and messaging updates

  • We design behaviourally informed journeys and content, including:

    • Journey mapping

    • Clear, inclusive content

    • Evidence-based goal-setting + action-planning

    • Habit-building pathways

    • Notification and nudge strategies

  • We analyse behavioural data and engagement patterns to inform development decisions.

  • We assess digital products against behavioural science frameworks to identify friction points, gaps and opportunities for improvement.

Digital Health Case Studies

Case studies backend
Evaluating a Digital Wellbeing App for a Major UK Health & Wellbeing Retailer
Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing
Evaluating a Digital Wellbeing App for a Major UK Health & Wellbeing Retailer
Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing

A major UK health & wellbeing retailer commissioned a 12-week evaluation of their digital wellbeing app. We identified significant improvements in colleagues’ health, sleep, stress and motivation, and delivered clear behavioural insights to guide next-phase product development.

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Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing
Enhancing a Personalised Physical Activity Platform with Behaviour Change Design
Digital Health
Enhancing a Personalised Physical Activity Platform with Behaviour Change Design
Digital Health

We partnered with a medical-grade physical activity platform to strengthen its behavioural-science foundations and improve user engagement. Our behavioural audit and redesign enhanced habit-building features, refined user journeys and supported a more user-centred digital experience.

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Digital Health
Boosting Engagement on a Global Digital Wellbeing Platform
Digital Health, Organisational Change and Workplace Wellbeing
Boosting Engagement on a Global Digital Wellbeing Platform
Digital Health, Organisational Change and Workplace Wellbeing

We helped a global digital wellbeing platform strengthen its behavioural-science content and user-engagement strategy. Through a behavioural audit and capacity-building sessions, we enhanced motivation pathways and improved the organisation’s ability to evaluate and optimise platform performance.

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Digital Health, Organisational Change and Workplace Wellbeing

Building Digital Health Products That Truly Support Behaviour Change

Whether you need a new digital health product built from the ground up or an existing app strengthened, we offer full end-to-end behavioural design and development — from concept through to a working product.

Contact Us