Digital health products often struggle with drop-off, low engagement and poor habit formation. We uncover what drives disengagement and design feature-level solutions that improve onboarding, retention and meaningful use.

Many products fail because they don’t address real user needs, especially for those with health conditions, low confidence, or neurodivergence. We identify behavioural barriers and create journeys that make change feel achievable.

Teams can’t rely on assumptions. We build evaluation and monitoring approaches that identify where users get stuck, which features drive real change, and how to refine the product for greater impact.