Digital Health Behavioural Science

We combine behavioural science, user insights, data analysis and AI capability to help organisations design, build and improve digital health products. Our work spans early discovery and product development through to optimisation of existing tools, ensuring digital solutions are evidence-based, accessible and capable of supporting meaningful and sustained behaviour change.

Whether you are developing a new platform from concept to MVP, or enhancing an established app, we help create digital health products that work for diverse users in real-world environments.

We Build and Improve Digital Health Products

What We Offer

  • We help organisations design and develop new digital behaviour change tools, including AI-enabled platforms such as evorAI.
    This includes:

    • Discovery and behavioural diagnosis

    • Product strategy and behavioural architecture

    • Feature ideation guided by behavioural science

    • Logic models and behavioural decision pathways

    • Prototyping, refinement and MVP support

    • Collaboration with engineering teams or leading development ourselves

    • Integration of AI-driven components (e.g., insight generation, personalised content)

  • We work with established digital health products to:

    • Strengthen engagement and retention

    • Improve onboarding and user journeys

    • Embed personalisation and behaviourally informed content

    • Identify and address behavioural barriers

    • Enhance habit formation and long-term use

    • Conduct behavioural audits

    • Translate user data into actionable insights

    • Refine feature design and messaging systems

    • Assess outcome potential and generate evaluation recommendations

    • Behavioural journey mapping

    • Clear and inclusive content written using behaviour change principles

    • Goal-setting and action-planning frameworks

    • Habit-building and maintenance pathways

    • Notification and nudge strategy (timing, type, persuasive patterns)

    • Analysis of user behaviour, engagement and attrition

    • Barrier and facilitator analysis

    • Segmentation into behavioural patterns

    • Connecting behavioural mechanisms with product performance

    • Translating insights into development recommendations

  • Our audits map digital products against behavioural frameworks to identify:

    • friction points

    • missing behavioural mechanisms

    • inconsistent user journeys

    • gaps in motivation, capability or environmental support

    • opportunities for improved user experience

Our Approach

  • We embed behavioural science across discovery, design and evaluation. This includes mapping user needs, understanding behavioural drivers and ensuring features are intentionally designed to support meaningful change.

  • We design with sensitivity to diverse needs, including neurodivergent users, individuals with long-term conditions and those experiencing health inequalities. Accessibility, readability and emotional safety are built in from the start.

  • Our recommendations draw on behavioural science literature, digital engagement research, clinical guidelines and real-world evaluation data.

  • We work seamlessly with product managers, UX designers, developers and data teams - ensuring behavioural insights translate into workable product decisions.

  • All outputs are clear, precise and ready for implementation. We prioritise changes that can meaningfully improve engagement, experience and outcomes.

  • We do more than advise — we help build.
    Our team has led the development of digital platforms and AI-driven tools such as evorAI, working directly with engineers, data scientists and designers to deliver functioning digital products.

Key Deliverables

Depending on your needs, we can deliver:

  • Digital product discovery and behavioural scoping

  • Behavioural architecture and product strategy

  • Feature design and component development

  • Personalisation frameworks

  • AI-driven behaviour change components

  • Notification and content systems

  • User journeys and onboarding flows

  • Behavioural audits

  • Data-driven insights and dashboards

  • Evaluation frameworks for digital health interventions

  • Iterative prototypes and testing materials

  • Behavioural content guidelines

  • Roadmap recommendations

Who We Have Supported

Our digital health work includes collaborations with:

  • Health and wellness app providers

  • Behaviour change apps (e.g., smoking cessation, GLP-1 support, stress, sleep, PA, nutrition)

  • Digital therapeutics teams

  • Retail–health hybrid wellbeing platforms

  • Start-ups seeking behavioural-science integration

  • Organisations developing digital triage or behaviour change support tools

  • NHS and public health digital innovation teams

We support products across pre-scale, post-launch improvement, and mature optimisation stages.

Selected Case Studies

Case studies
H&B&Me Colleague Wellbeing Study
Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing
Research and Evaluation, Behavioural Insights, Digital Health Behavioural Science, Consultancy and Advisory, Behavioural Diagnosis, Workforce Wellbeing, Digital Behaviour Change, COM-B Analysis, Mixed Methods Evaluation, Behaviour Change Measurement, Behavioural Data Analysis, Barrier & Facilitator Mapping, Wellbeing Outcomes, Behaviour Change Insights, User Engagement Analysis, Goal setting, Workplace Wellbeing, Staff Engagement, Wellbeing Programme Evaluation, Digital Health Evaluation
H&B&Me Colleague Wellbeing Study
Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing
Research and Evaluation, Behavioural Insights, Digital Health Behavioural Science, Consultancy and Advisory, Behavioural Diagnosis, Workforce Wellbeing, Digital Behaviour Change, COM-B Analysis, Mixed Methods Evaluation, Behaviour Change Measurement, Behavioural Data Analysis, Barrier & Facilitator Mapping, Wellbeing Outcomes, Behaviour Change Insights, User Engagement Analysis, Goal setting, Workplace Wellbeing, Staff Engagement, Wellbeing Programme Evaluation, Digital Health Evaluation

We designed and conducted a 12-week mixed-methods evaluation of the H&B&Me app with H&B colleagues, measuring wellbeing, sleep, stress and behavioural change. The study revealed significant improvements across several outcomes and provided clear behavioural insights for future product development.

Read More →
Digital Health, Health & Wellbeing Retailers, Organisational Change and Workplace Wellbeing
Research and Evaluation, Behavioural Insights, Digital Health Behavioural Science, Consultancy and Advisory, Behavioural Diagnosis, Workforce Wellbeing, Digital Behaviour Change, COM-B Analysis, Mixed Methods Evaluation, Behaviour Change Measurement, Behavioural Data Analysis, Barrier & Facilitator Mapping, Wellbeing Outcomes, Behaviour Change Insights, User Engagement Analysis, Goal setting, Workplace Wellbeing, Staff Engagement, Wellbeing Programme Evaluation, Digital Health Evaluation

Build Digital Health Products That Truly Support Behaviour Change

Whether you’re developing a new product or refining an existing one, we would be delighted to bring behavioural science, AI expertise and user-centred design to your digital health solution.

Contact Us