About Applied Behaviour Change
Behavioural Science Meets Innovation
At Applied Behaviour Change (ABC), we help organisations turn behavioural science into practical solutions that improve how people live, work and engage with services. Our work sits at the intersection of psychology, innovation and real-world impact — supporting public health bodies, local authorities, digital-health teams and mission-driven organisations to deliver better outcomes for the people they serve.
We combine rigorous academic foundations with an applied, agile approach, ensuring our work is both scientifically robust and operationally feasible. Every project is shaped by clear evidence, behavioural diagnosis and collaborative design, giving teams the insight, tools and confidence to drive meaningful and measurable change.
Why Us?
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Innovators.
Trailblazers in behavioural design thinking approaches.
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Credibility.
PhD expertise, rooted in real-world applications.
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Rigour.
Apply academic rigour in an agile way to meet industry demands.
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Ethos.
We work on projects that seek to have a positive impact on people and organisations.
Our Mission
Our mission is to advance behavioural science in a way that is practical, inclusive and impactful. We aim to empower organisations to design services, products and environments that help people make healthier, more sustainable and more equitable choices — without judgment, pressure or complexity.
We pave the way for ground-breaking behaviour change innovation, continually pushing the boundaries of what is possible while staying rooted in evidence, integrity and real-world outcomes.
Start a Conversation With Us
If you would like to learn more about how we work, we are always open to connecting.