Customers often struggle to make confident wellbeing decisions due to overwhelm, low knowledge or unclear pathways. We analyse behaviour across in-store and digital journeys to design clearer prompts, simpler choices and more supportive experiences that guide customers toward healthier behaviours.

Retail wellbeing initiatives frequently face low engagement or lack sustained participation. We identify behavioural barriers and design programmes, digital pathways and motivational strategies that help customers and staff build small, achievable habits that last beyond initial interest.

Retail staff face unique pressures that influence wellbeing and day-to-day behaviour. We uncover the drivers behind stress, low motivation or inconsistent healthy practices and co-design practical tools, resources and workflows that support healthier habits in the realities of shift-based work.