Evaluating a Digital Wellbeing App for a Major UK Health & Wellbeing Retailer
We evaluated a 12-week digital wellbeing programme for a major UK health & wellbeing retailer, generating robust evidence on engagement, behaviour change, and early wellbeing outcomes to guide product development.
The Challenge
The retailer wanted to understand whether their wellbeing app could meaningfully support colleagues across sleep, stress, nutrition, physical activity and emotional wellbeing. They needed clear evidence on engagement patterns, early outcomes, behavioural barriers, and which features were driving the most impact.
Our Approach
We ran a 12-week mixed-methods evaluation, collecting behavioural and wellbeing data at five timepoints and analysing COM-B barriers, engagement trends and self-reported change. All findings were summarised in a clear, accessible insights report for product and leadership teams.
Solution Delivered
Longitudinal evaluation with 201 colleagues
Wellbeing outcomes (ONS4, PSS, sleep, SRH)
COM-B barrier and facilitator analysis
Behavioural insights across four health domains
Engagement pattern analysis across 12 weeks
Recommendations for product refinement and long-term engagement
A concise leadership summary with actionable guidance
Impact
The evaluation demonstrated meaningful early improvements in health and wellbeing:
Life satisfaction +18%, happiness +15%, life worthwhile +15%
Self-rated health +14% overall, rising to +41% for colleagues with lower baseline health
10% reduction in perceived stress
Sleep quality +21.9%
Behaviourally:
Significant increases across all four health domains
Automatic motivation +22.6%, indicating early habit formation