Boosting Engagement on a Global Digital Wellbeing Platform
We partnered with a global digital wellbeing provider to strengthen user engagement across their platform and enhance the behavioural-science foundations that support long-term habit formation. TicTrac approached us to optimise their wellbeing experience for both employees and customers, with a particular focus on motivating sustained use and improving overall platform impact.
The Challenge
The organisation was seeking to improve engagement across a diverse user base and wanted clearer behavioural pathways within their wellbeing product. While the platform was already well established, they recognised the need for stronger behavioural design, clearer motivational triggers and a more robust approach to evaluating performance over time.
Our Approach
We conducted a behavioural audit of the platform, examining user journeys, engagement levers and existing behaviour change content. This included identifying where motivational and capability-building techniques could be strengthened and where the platform could better support habit formation. We also worked closely with the team to build evaluation capability, co-designing methods for continuous measurement and improvement.
Solution Delivered
Our recommendations were delivered through a collaborative workshop and a series of capacity-building sessions with the organisation’s team. These sessions helped refine key behaviour change components, strengthen user-engagement strategies, and embed practical evaluation methods into the platform’s ongoing development cycle. The work resulted in a clearer behavioural framework, stronger content design and improved ability to optimise the platform over time.
Impact
By improving behavioural-science integration and building internal evaluation skills, the organisation is now better equipped to drive engagement and support long-term behaviour change across its global user base. The strengthened behavioural content and enhanced optimisation processes help ensure the platform delivers a more motivating and effective wellbeing experience.