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      <image:title>Blog - The Theory of Planned Behaviour– The Good, the Bad and the Usefulness - Make it stand out</image:title>
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      <image:title>Blog - Behaviour Change Models &amp;amp; mhealth design - Make it stand out</image:title>
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      <image:title>Blog - Practicality vs. Validity in the Transtheoretical (‘Stages of Change’) Model (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2026-01-12</lastmod>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/digital-glp-1-weight-management-programme</loc>
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    <lastmod>2026-01-12</lastmod>
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      <image:title>Case studies list - Digital GLP-1 Weight Management Programme Development - We partnered with a leading digital health and weight management provider to design a fully behaviourally-informed digital weight management programme for people using GLP-1 medication. The programme provides a psychologically grounded structure for the entire in-app experience, enabling personalised, phase-matched support across treatment initiation, adjustment, habit formation and long-term maintenance.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/behavioural-science-training-for-diplomatic-negotiations</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/d335c66a-86c6-46c9-b4fd-d912b266b994/unsplash-image-alKge0T39-8.jpg</image:loc>
      <image:title>Case studies list - Training Diplomats to Apply Behavioural Science in Negotiations - We partnered with the Foreign, Commonwealth &amp; Development Office (FCDO) to design and deliver a bespoke behavioural-science training programme for civil servants. The organisation sought support to integrate behavioural insights into strategic communication, influence, and negotiation in complex international contexts.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/mc-behaviour-change-elearning-programme</loc>
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    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/1764435811988-R1NV545RMOIDV1TEMKOB/unsplash-image-w13BMngq7JM.jpg</image:loc>
      <image:title>Case studies list - Behaviour Change E-Learning Programme for Addiction Support Services - We co-designed a four-module online course for Middlesbrough Council that became one of the most well-received trainings in the service, improving skills and confidence across teams</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/strengthening-evidence-based-public-health-commissioning</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/1764449646762-RSL346YL1C7MPP62QF6R/unsplash-image-ONe-snuCaqQ.jpg</image:loc>
      <image:title>Case studies list - Strengthening Evidence-Based Practice for Commissioners - We worked with a county public health team to strengthen evidence-based decision making within commissioning processes. Public Health Warwickshire sought clarity on how best to support commissioners to use evidence more effectively and to embed behavioural insights into everyday strategic and operational choices.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/behavioural-science-training-for-diplomatic-negotiations-6n567</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Case studies list - Building an EU-Wide Behavioural Science Community of Practice - We worked with the European Centre for Disease Prevention and Control (ECDC) to support the development of a behavioural-science community of practice for public health professionals across the EU and EEA. The organisation sought to strengthen behavioural insight capability across member states and create sustainable systems for shared learning, training and practice exchange.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/behaviour-change-toolkit-for-addiction-services-846cc</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Case studies list - Review of an Advanced Practitioner Training Programme - We conducted a comprehensive review of a national Advanced Practitioner Training Programme designed for stop smoking advisors supporting people with complex needs. Our role was to assess the programme’s behavioural-science foundations, explore how effectively it prepares practitioners for real-world challenges, and identify opportunities to strengthen the organisation’s capability in delivering high-quality, evidence-based training.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/evaluating-a-digital-wellbeing-app-for-a-major-uk-health-wellbeing-retailer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
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      <image:title>Case studies list - Evaluating a Digital Wellbeing App for a Major UK Health &amp;amp; Wellbeing Retailer - We evaluated a 12-week digital wellbeing programme for a major UK health &amp; wellbeing retailer, generating robust evidence on engagement, behaviour change, and early wellbeing outcomes to guide product development.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/behaviour-change-toolkit-for-addiction-services</loc>
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    <lastmod>2025-12-05</lastmod>
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      <image:title>Case studies list - Behaviour Change Toolkit for Addiction Services - We redesigned Middlesbrough Council’s behaviour change toolkit, creating a clear, structured and accessible set of resources that improved practitioner confidence and made behaviour change conversations more consistent across the service.</image:title>
    </image:image>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/enhancing-a-personalised-physical-activity-platform</loc>
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    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/1691249314597-H1BL57T0BGWWEJGI0KUW/exi-app.jpg</image:loc>
      <image:title>Case studies list - Enhancing a Personalised Physical Activity Platform with Behaviour Change Design - We partnered with a medical-grade physical activity platform to strengthen the behavioural foundations of their app and improve the user experience for people receiving personalised activity prescriptions. EXI, a CE and UKCA-marked Class I medical device, approached us to enhance the platform from both a behaviour change and user-centred perspective.</image:title>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/enhancing-engagement-on-a-global-digital-wellbeing-platform</loc>
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    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/1691250340567-A9WNRUX85JHSB8KID3ZG/tictrack.jpg</image:loc>
      <image:title>Case studies list - Boosting Engagement on a Global Digital Wellbeing Platform - We partnered with a global digital wellbeing provider to strengthen user engagement across their platform and enhance the behavioural-science foundations that support long-term habit formation. TicTrac approached us to optimise their wellbeing experience for both employees and customers, with a particular focus on motivating sustained use and improving overall platform impact.</image:title>
    </image:image>
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  <url>
    <loc>https://www.appliedbehaviourchange.com/case-studies-list/improving-uptake-of-a-county-wide-digital-lifestyle-service</loc>
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    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/f498a51c-8274-4925-b909-b2545d0f7a23/doctor.jpg</image:loc>
      <image:title>Case studies list - Improving Uptake of a Digital Lifestyle Service Across the County - We supported the Buckinghamshire Council Public Health Team to strengthen the uptake of their new digital lifestyle service. Despite significant promotion, referrals and resident engagement remained lower than expected, and the organisation sought behavioural-science support to understand the reasons for low uptake and identify clear, practical solutions.</image:title>
    </image:image>
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    <loc>https://www.appliedbehaviourchange.com/case-studies-list/designing-a-behaviourally-informed-medication-adherence-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/64be6e2482458e329cdc6bfb/1691251306749-Q065TGZGXLPBDRWK5ANR/charite-hospital.jpg</image:loc>
      <image:title>Case studies list - Supporting Paediatric Clinicians to Develop a Medication-Adherence App - We partnered with paediatric clinicians at a leading European hospital to help design a mobile health app aimed at improving medication adherence among young people living with Sickle Cell Disease and Thalassaemia. The clinical team sought behavioural-science expertise to ensure the app addressed real-world barriers and supported sustained adherence.</image:title>
    </image:image>
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    <loc>https://www.appliedbehaviourchange.com/case-studies-list/category/Health+%26+Wellbeing+Retailers</loc>
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