Despite the surge in digital health products and services, adoption and sustained engagement remains a challenge. We are pioneers in applying a human-centric and design thinking approach to ensure patients and consumers are at the centre of the design process to help increase adoption.

Along with the challenge of adoption, effectively supporting patients’ and consumers’ to adopt healthier habits is also a challenge. This is in part due to the lack of evidence-based approaches. We use the latest science backed tools to understand the driving forces of behaviours and map these to key behavioural change strategies.

There is no such thing as a finished product. People’s behaviours and contexts change. We help organisations embed evaluation and monitoring strategies to ensure organisations can continually refine and adapt their products.